Keywords and Text Check
You must choose the keywords you wish to rank for. You can use a program like Word tracker to determine the volume on certain keywords and create a master list to use as a model. This is the first step and an important aspect of determining who will be coming to your site. The placement and linking of these keywords is critical and needs to be considered when master keyord library is built.

Code and Structure Issues
Some code is acceptable and some is not, your website needs to be optimized to determine if the content is setup properly and to create a clean passage way for the search engines to locate your data that is searchable. Proper use of code and site structure can insure the search engines can navigate your website easier and see past code that is bulky or areas that can be changed for better search results. Proper tags and placement of header text and anchor links is a crucial part of setting up a searchable page. Code can get in the way and needs to be cleaned and reviewed for optimum searchability.

Website Content
The best thing to do before getting into web page optimization is to write and create more relevant content for your website. The more content you create, will help to determine new keyword phrases and terms that can set your site apart from the rest and create more searchability and higher ranking. Images and anchor links should be named properly and be searchable within your site. You need to set your website apart with content and usability. Start a forum about topics related to your passion, create new content on a weekly basis.

Blog or Forum
Does your website have a way to stay current? If not it should and someone should be responsible for updating content and management of relevant topics and discussions. Setup and forum or blog that will allow you to speak to people about your processes and services. Have this setup on your site or in connection to your site to stay current and bring new visitors in. This has been a successful aspect of many website's and will require minimal upkeep once setup and system is created.

Meta Data and Analytics
The word count and length of meta data is important, it should be monitored and improved in an ongoing system of comparison, research and evaluation. Correct descriptions of pages and keyword usage in the proper areas of the web page are important factors. In order to understand where people are going on your website and how long they are there can determine how the user experience is working. You need to monitor and evaluate analytics as your traffic increases. It gives you a greater understanding of what people want and are looking for when they come to your site.

Link Building and Social Networking
Its a fact that Google gives higher ranking to those who have quality links connected to your site, How many do you have and how many is enough? This depends on your product or service and your competition. Creating social networking accounts and talking about your passion (your work) on other forums and blogs, is a way to improve this. Creating a branded social network is even better, it makes people want to come back and creates more focused traffic.

Optimization
After you focus on your content and keyword analysis, you need to continue with the page optimization. There are many techniques for doing this and it should be done after you have addressed all other issues. Keyword density is an important factor in the optimization of a web page, it is crucial that your top area text is keyword rich, short and concise. The H1 tag at the header area of your page is most relevant when including this type of descriptive content. Imagine you are a visitor to your site and write the text keyword rich but like a human would read it. The more you can connect with the user and display a compelling mission and statement about your business, the better results you will have.