As you’ve probably heard, social media has an increasingly large impact on search engine results. The line separating social from search is fading quickly. Companies that have concentrated on using search engine optimization techniques to send traffic to their websites won’t be able to ignore the effect of social media. They won’t be able to approach the two as separate entities any longer, either.
Here’s what you need to know. Continue reading…
4 Ways LinkedIn Groups Drive Traffic to Your Website
Do you feel like you’re wasting time whenever you log into LinkedIn? If so, you’re not lone. Nearly everyone I know is disappointed with the results they get from spending time on LinkedIn. Very few really know how to make LinkedIn work as a traffic source or marketing medium.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. He has over 114,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. Rumor has it that it’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. He is also the author of the book “UNmarketing: Stop Marketing. Start Engaging”.
Pinterest, a site where images rule and words are usually an afterthought. But after playing around with the hottest thing in social media today, I proved myself wrong. The site is addictive.
There’s no way around it: Zuckerberg and the gang are making Timeline obligatory for all Facebook brand pages. But that doesn’t mean you are completely out of options. As I see it, you have two choices: Continue reading…
25 Great Ways to Start a Conversation on Twitter
Do you ever jump on Twitter and wonder what you can say to really get a conversation going? We decided to tweet a few of our favorite social media guru’s and ask what they think are some of the best conversation starters for Twitter. Here is what they had to say:
Christine Kirk, CEO of Social Muse says:
A thoughtful compliment always gets the ball rolling.
Twitter: @LuxuryPRGal
Twitter plans to reveal a series of new tools over the next few months, including an analytical tools, according to Erica Anderson (@EricaAmerica), Twitter’s manager for news and journalism.
For those of using Twitter for business this is good news! Not only will we be able to answer questions of ‘quantifying’ traffic to clients, it will be a useful tool for demographic research.
Speaking at Columbia University’s social media weekend in New York, Anderson said the analytical tools will better help publishers track the reach of tweets sent through the microblogging service.
Per her description, the tools like they will be sound similar to analytical services provided by third-party firms like HootSuite and SocialFlow.
While we wait for Twitter to launch their analytics tool, you can always check out Socialbakers Engagement Analytics PRO with competitive intelligence advantages for Twitter.
Socialbakers is a go-to provider for social media statistics of TOP platforms – Facebook, Google+, YouTube, LinkedIn, and Twitter, and our Socialbakers Analytics PRO is being used by the leading brands worldwide such as Lufthansa, L’Oreal, Danone, Vodafone, GE Money, Ogilvy, Kraft, and hundreds more for deep social analytics for Facebook and Twitter.
When Facebook first started in 2004, it was a way for college students to connect to one another. Two years later, Twitter provided a way for people to share their day to day events with family and friends. Flash-forward to 2011 and these two social networks are being used as a platform for businesses to connect and engage and are being used as prominent search engines with their customers and their industry.
Just because you’re running a business online doesn’t mean you can ignore human nature. People naturally put more trust into something that is pleasing to the eyes and obviously well cared for. What does that mean for you? You need to be proactive about ensuring your site is both functional and beautiful in a way that’s in-line with your business. The first impression people get when visiting your site is crucial. So is the way it functions, how the navigation is built and how easy it is to use.
The Two-Sided Door to Google Indexing Facebook Comments
If you’ve been running a blog for any amount of time, you probably know the benefits of having a stream of fresh comments on your blog posts. For a static website, there are more challenges to overcome for implementing a comment system, but there are some out there. Facebook comments, Disqus and Intense Debate are some just to name a few. However, they’re not all created equal. Continue reading…