Is Article Marketing Effective for Gaining Visibility?
by Mark Thompson
Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles. Content is the life blood of the Internet every webmaster needs it and every website needs fresh content to keep Google and the other Search engines coming back regularly. By writing articles you can provide this content and at the same time get yourself permanent back links to your website.
This article will attempt to answer some common questions asked by first time article writers.
What should I write about?
Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.
How will people locate my articles?
Once you have finished writing your article you add a resource box to it which contains links to your site. You then submit the article to article listing directories where they are placed in categories. Site owners can then copy them from the directories and use them. They must however keep your links intact.
Don't Webmasters just remove the links?
This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you'll be able to trace them through Google much easier.
How long should the articles be?
Usually anywhere between 350 words and 500 words is ideal. If you find yourself writing longer article split them up into 2 or 3 separate articles.
How many sites should I submit to?
Views are divided on this some people say submit them to as many sites as possible while others think you should only submit unique articles to each site. If you don't have a tool that will help you to create unique articles then I would suggest making each submission to an article site with a PageRank of 4 or above unique.
How many Articles should I write?
The more you can write and distribute the better. It all depends on how comfortable you are with writing. This is my second article today while my wife has written 10. Set yourself a target to start with. For example try to write 1 article before your first coffee.
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